First up is Token, a new social commerce site, which soft-launched yesterday.
One in 10 Korean users of social commerce has faced problems in doing so, with 70 percent of them making complaints regarding food and drink services.
According to figures from the Korean Consumer Agency, 95 percent of social commerce fans visit a commerce site at least once per week, and just under 50 percent buy a coupon at least once per week. Some 10 million Koreans are now estimated to use social commerce sites.
For this, the second installment of the Clone Spotting series, we take a look at location-based service Foursquare and its Korean offspring, I’m In, from KTH.