Let The Buyer Beware … Restaurants

One in 10 Korean users of social commerce has faced problems in doing so, with 70 percent of them making complaints regarding food and drink services.

According to figures from the Korean Consumer Agency, 95 percent of social commerce fans visit a commerce site at least once per week, and just under 50 percent buy a coupon at least once per week. Some 10 million Koreans are now estimated to use social commerce sites.

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